What better way to win back Reagan Democrats (assuming they actually exist as a subset of the electorate that is in play this fall) than to use Ronald Reagan himself to make the clear and crisp argument that the country today is no better off than it was before George W. Bush became President.

The message is strong, the imagery is compelling, and, at least to the extent that it uses a Republican President to speak to why we need to elect a Democratic President, it has the real opportunity to break out of the clutter of ads currently running. Great spot.